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eTraq |
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eTraq
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the world class mail tracker |
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eTraq
is a web-based Customer Relationship Management (CRM) solution
that helps you track emails exchanged between your organization
and your customers. The emphasis is on optimizing opportunities
by building lasting relationships.
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What eTraq Does For You?
eTraq provides an enterprise-wide view of your customers
across the email communication channel. It seamlessly integrates
with your existing email/SMTP server and provides a gateway
for your sales, marketing and service functions with the business
world.
eTraq performs the following tasks:
- Provides an integrated communication and customer information
flow between your service, marketing, and sales departments.
- Allows you to instantly retrieve details about specific
customer interactions.
- Allows instant access to your service, marketing, sales
and other functions to the same data.
- Scales to meet the increasing demands of thousands of
users and millions of customers.
- Allows you to generate qualified leads from the marketing
efforts.Allows you to profile and segment your customer
base to deliver focused promotions and communications.
- Allows you to quickly identify targeted campaign opportunities,
including cross-sell and up-sell opportunities by analyzing
purchasing patterns.
- Allows you to efficiently score leads, distribute them
and follow-up appropriately.
- Keeps track of customer inquiries received via email and
segregate emails that your personnel have attended and those
that are still pending.
- Tracks status of the customer correspondence in real time
- Notifies the managers about emails that have not been
replied to or inquiries older than a specified time.
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Advantages
of eTraq:
Completely Server-based Solution
eTraq provides a single-point setup. It does not require
a client installation or other software. It comes equipped with
its own database server and a web server to manage its database
and user interaction. There is no need for any other third party
software.
Get Closer to your Customers
In todays world, retaining customers is more difficult
than getting new ones. eTraq avoids expensive and routine queries.
Information about customers and status of their queries is available
at a click. You can offer better Customer Support and sales
co-ordination for technical problems.
Reduced Marketing costs
Reduces marketing costs by automating traditional back-office
lead management marketing functions, such as lead qualification,
lead distribution, event and seminar registration and follow-up,
collateral management and distribution.
How eTraq helps in Marketing Campaigns
Leading companies from both B2B and B2C industries - including
financial services, retail, high-tech, communications, transportation
and others can use eTraq to add power and breadth to their marketing
efforts. It offers Real-time operational reporting and batch-mode
campaign performance analysis of the email traffic.
Launching Marketing Campaign
When your company wishes to launch an e-sales promotion, you
can send mailers to a specific group, find out how many persons
open the mail and how many respond. eTraq provides a variety
of templates that allow you to quickly launch a mass marketing
campaign. Templates are available for: newsletters, promotions,
announcements, press releases, etc.
Secure your information
Departmental hierarchy capabilities that ensure request routing,
reporting, and information administration are managed according
to your best business practices and organizational structure,
and sensitive information is appropriately protected.
Enhance your customer service and customer support
eTraq turns your company into a customer driven enterprise.
Customers will repeat only when they are attended
to promptly and effectively. eTraq helps your customer support
to be better organized, prompt and effective by problem capturing,
tracking escalation and resolution. It allows you to share knowledge
and learnings.
Archive Your Emails And The Communication History
eTraq stores the content of the emails being exchanged in its
repository. This allows you to recover lost opportunities and
also allows you to know details of mails exchanged with a customer
by your employees.
Administer your data effectively
eTraq allows you to better manage your data by building an email
database, collecting visitors' email addresses, automating list
management, etc. |
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| System Requirements |
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Available Platforms |
P-III
and above Processor
256 MB of Physical Ram
50 - 100 MB of free H/Disk space.
| Version Info |
| Current Version - 2.0 Beta |
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Windows NT 4.0 /XP/200x Server
with any Mail Server
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| Awards
Earned |  |
| Customer Feedback |  |
| | Hi
There I must say your support is great I only wish other tech companies were half
as good. David Hyde -------------------------- I
really appreciate all your help with the Microsoft fiasco the other day. You always
go the extra mile and no matter how it seems, I greatly appreciate you. Jay
Traylor
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